
Google Search “AI Mode” TV Commercial Production | Generative AI–Driven Creative Work


We were involved in the creative production utilizing generative AI for the TV commercial “Support Google and Samurai Japan: ‘Don’t Know the Rules’ Edition,” which introduces Google Search’s “AI Mode.”
The commercial is designed to explain baseball rules in an approachable and engaging way, making it accessible even to viewers who are unfamiliar with watching baseball, including major international tournaments such as the WBC (World Baseball Classic). It showcases Google Search’s AI-powered features, which can be used directly from smartphone and PC web browsers.
In this project, an AI Director and AI Creators collaborated closely to deliver visual expressions created through generative AI technologies.
Client / Production
AOI Pro.
AI Creators
Lyn / kasamacura
AI Director
aratama 璞
AI Creators is a creative platform for generative AI, connecting enterprises, researchers, and AI creatives.
We partner from strategic design through implementation and revenue validation, embedding outcomes into scalable and repeatable systems.
Built on a practice-driven community, AI Creators cultivates an ecosystem where creativity and commercial value continuously reinforce one another.