Generative AI Creative Bridging Entertainment, Advertising, and Real-World Production

David McElwaine is a multidisciplinary creative working at the intersection of generative AI, entertainment, and advertising. With three years of hands-on experience using AI for image and motion across music, documentary, and brand projects, he focuses on applying AI within real-world production environments, integrating it thoughtfully into creative workflows rather than treating it as a standalone novelty.

In 2025, he was selected for the Runway AI Selected Partners Program, reflecting his growing presence in the evolving field of AI-driven creative production.

Alongside his AI practice, David develops 360-degree concepts across entertainment and advertising, spanning out-of-home, digital, social, and video. As an art director, he brings clear creative direction and a strong understanding of how to build and maintain brand and identity systems across campaigns.

He is also an experienced communicator and collaborator, with a background in mentoring junior creatives, managing external vendors, and guiding projects from concept through execution. His work and creative excellence have been recognized by AICP, Art Directors Club, Communication Arts, D&AD, Promax/BDA, and The One Show.

Capabilities
Art Direction & Design / Gen AI Image & Video / Creative Direction / Brand Identity / Motion Graphics / Typography / Social Media / Team Building / Photo, Video, Production

From Analog Photography to Cinematic AI Storytelling

Adi Harari is a multidisciplinary visual artist and AI-driven filmmaker with a strong background in fashion and portrait photography.
Educated at the Camera Obscura School of Art in Tel Aviv and the School of Visual Arts (SVA) in New York, she works at the intersection of analog photography, digital practices, and advanced generative AI.

Her work combines cinematic storytelling, refined visual aesthetics, and AI-driven workflows, exploring contrasts between tradition and innovation, analog and digital. She leads projects from concept to execution, integrating creative direction and art direction throughout the entire creative process.

Main Areas of Work

• AI Fashion & Advertising Films – cinematic campaigns and branded content using AI-generated models and narrative-driven visuals
• Vision Board Videos – personalized cinematic films combining storytelling, music, and AI-generated imagery
• Art & Experimental Materials – experimental works and prints on alternative surfaces such as leather, metal, and textiles

AI Creator｜AI & Design

I provide a wide range of creative services, including the production of AI-driven promotional videos and strategic planning support at the pre-production stage for advertising projects, leveraging generative AI technologies.

Based in Tokyo, I draw on extensive experience in storytelling and design cultivated within the advertising and digital media industries. I offer end-to-end creative production using AI video, AI animation, and AI-generated music, delivering cohesive and high-quality outputs throughout the entire process.

I also have a strong track record in supporting the early planning stages of print media projects—such as newspaper and magazine advertisements, flyers, and posters—through rough concept development, design exploration, and visual direction proposals. From initial advertising concepts to structural and narrative design, I provide comprehensive creative support across both video and non-video domains.

Runner-up, 4th AI Art Grand Prix
Official Selection / Screening, AI Japan International Film Festival

AI Artist | Creative Partner with Leading AI Tools | VFX Prompt Designer

I’m Minouche Hijkoop (Netherlands), founder of Shine by Nous and co-founder of PHI with Kasamacura (Japan).
I specialize in AI-driven cinematic identity—designing visual language, emotional arcs, and narrative clarity for films, branded stories, and creative teams.

As an Adobe Firefly Ambassador and partner with 18+ leading AI platforms (Runway, Kling, Haulio, Higgsfield, Wonder Studios, Shaike),
I help directors and studios turn fragmented ideas into bold, expressive visual identities.

I don’t produce generic AI output.
I build story-driven worlds, character systems, and cinematic signatures that feel unmistakably alive.

Focus:
• AI cinematics & visual identity
• expressive character direction
• narrative clarity & stylistic cohesion

If you’re exploring new pipelines or shaping the next wave of filmmaking,
I’d love to collaborate on visual development, AI-driven storytelling, and identity-powered motion worlds.

Official Selection — AI Film Awards Cannes 2025 (short film)
Finalist — Bali International AI Film Festival 2025 (short film)

Founder, Producer, Artist

work on projects, exhibitions, event appearances, and workshops utilizing generative AI and web3 both domestically and internationally.

2024 [GIGABYTE AI New Era｜VS AI Street Fighting] Runner-up at Generative AI Art Battle World Championship 2023 [VS AI Street Fighting – VS AI Street Fighting] Runner-up at Generative AI Art Battle World Championship

My goal is to challenge experimental creativity using generative AI and explore uncharted beauty. Through these activities, I contribute to the development of art/design ecosystems and pioneer new possibilities.

— Work
Business Development, Production, Art Direction, and AI Creation