Generative AI Creative Bridging Entertainment, Advertising, and Real-World Production

David McElwaine is a multidisciplinary creative working at the intersection of generative AI, entertainment, and advertising. With three years of hands-on experience using AI for image and motion across music, documentary, and brand projects, he focuses on applying AI within real-world production environments, integrating it thoughtfully into creative workflows rather than treating it as a standalone novelty.

In 2025, he was selected for the Runway AI Selected Partners Program, reflecting his growing presence in the evolving field of AI-driven creative production.

Alongside his AI practice, David develops 360-degree concepts across entertainment and advertising, spanning out-of-home, digital, social, and video. As an art director, he brings clear creative direction and a strong understanding of how to build and maintain brand and identity systems across campaigns.

He is also an experienced communicator and collaborator, with a background in mentoring junior creatives, managing external vendors, and guiding projects from concept through execution. His work and creative excellence have been recognized by AICP, Art Directors Club, Communication Arts, D&AD, Promax/BDA, and The One Show.

Capabilities
Art Direction & Design / Gen AI Image & Video / Creative Direction / Brand Identity / Motion Graphics / Typography / Social Media / Team Building / Photo, Video, Production