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JAPAN AI CREATIVE CONTEST (JACC) PR Video Production Case Study｜Generative AI Creativity × Marketing

JAPAN AI CREATIVE CONTEST (JACC) PR Video Production Case Study｜Generative AI Creativity × Marketing

Project Overview｜JAPAN AI CREATIVE CONTEST (JACC) Official PR Video Production

For JAPAN AI CREATIVE CONTEST (JACC), one of Japan’s largest generative AI contests, three creators from AI Creators produced official PR videos. This project is a case study in using generative AI creativity to express a brand and contest worldview through PR/marketing video storytelling.

Project Background

Generative AI Creativity in PR/Marketing

Generative AI is no longer just a tool for speeding up production—it is expanding into a creative domain where a brand’s ideas and vision can be expressed. In this project, we positioned generative AI as a creative medium that supports expression, aiming to maximize the value of PR/marketing video communication.

Why the JACC Co-Creation Program Was Launched

The JACC Co-Creation Program was launched to connect creators using generative AI with companies and society. Rather than remaining simply a contest, it is an initiative designed to broadly communicate the new creative possibilities enabled by generative AI. This program was officially announced in a press release by FTG Company and WIZAI, and has drawn attention across the industry through the lens of “generative AI × marketing.”
prtimes.jp
【生成AI×マーケティング】AIの創造性を、企業の成長力へ！国内最大級の生成AIコン…
https://prtimes.jp/main/html/rd/p/000000202.000019564.html
株式会社FTG Companyのプレスリリース（2025年12月15日 17時25分）【生成AI×マーケティング】AIの創造性を、企業の成長力へ！国内最大級の生成AIコンテスト「Japan AI Creative Contest（JACC）」を活用した「JACC共創プログラム」を発足

AI Creators’ Role in This Project

For this official PR video production, AI Creators handled creator assignment and overall production direction. Creators with distinct styles each visualized the JACC worldview from their own perspective.

PR Video Production Summary

Concept

The shared theme across the PR videos is: “How do everyday life and creativity expand when we encounter generative AI?” Through each creator’s interpretation, the JACC vision is expressed from multiple angles.

Production Setup (AI Creators’ Creators)

Three video/AI creators from AI Creators participated in this project. While each piece was produced individually, the work achieves both consistency and quality as official PR content.

Creative Approach Using Generative AI

While incorporating AI-generated visuals and direction, the work is grounded in human sensibility and storytelling. Rather than showcasing the technology itself, the focus is on using AI to communicate meaning and worldview.

Featured AI Creators｜Production Highlights

Hiromu Takahashi｜Generative AI × Video Creator

Creator Profile

A video creator who blends generative AI with cinematic expression, transforming everyday life and emotions into narrative-driven visuals.

Concept & Story

The video depicts how ordinary moments and meaningful memories transform into new possibilities and creative expression through encounters with generative AI. Its natural storytelling and emotional pacing leave a lasting impression.

How It Connects to the JACC Worldview

By presenting generative AI not as a specialized technology, but as an accessible entry point to creation, the work closely aligns with the JACC vision.
en.ai-creators.tech
Hiromu Takahashi
https://en.ai-creators.tech/creators/hiromu
Generative AI × Film CreatorBorn and raised in Tokyo.Originally an actor, I developed an interest in filmmaking and video production through that experience, teaching myself cinematography and editing. I now work as a freelance filmmaker. Since 2024, I have been actively utilizing generative AI in video production, creating works across a wide range of genres—from artistic projects to practical advertising videos.— WorkBehind-the-scenes filming / shooting & editing, channel management / v…

kasamacura｜Selected for the “Top 100 AI Films” / International AI Film Festival Jury

Creator Profile

An AI filmmaker selected for the “Top 100 AI Films” and serving as a jury member for an international AI film festival.

Key Characteristics of the Visual Expression

Packed with diverse worlds and styles, the piece strongly communicates the breadth of what AI-generated filmmaking can achieve.

Expanding Creativity with Generative AI

By using generative AI, the work scales human imagination and steps into expressive territory that would be difficult to reach through conventional methods alone.
en.ai-creators.tech
kasamacura
https://en.ai-creators.tech/creators/kasamacura
Selected as one of the World’s Top 100 AI Filmmakers | Jury Member, International AI Film FestivalAt global AI companies, I serve as an official Star Creator, Ambassador, and Technical Advisor across multiple initiatives. I also participate regularly as a guest contributor to international AI competitions, actively engaging in the global creative scene.Through reproducible prompt design and a multifaceted approach tailored to the unique strengths of each AI tool, I produce films and promotion…

Lyn｜AI Digital Creator

Creator Profile

An AI digital creator specializing in visual expression powered by generative AI.

Visual Aesthetics & Direction

With a structure in which everyday scenes transform into a grander world through an encounter with generative AI, the work creates striking visual beauty and deep immersion.

Visualizing the JACC VISION

JACC ideas and motifs are carefully woven throughout the video, thoughtfully translating the contest’s vision into a clear visual language.
en.ai-creators.tech
Lyn
https://en.ai-creators.tech/creators/lyn
AI CreatorMy creative drive comes from a passion to create and a deep curiosity to explore new forms of expression — along with a sincere wish to bring joy to others.I mainly work with Midjourney, combining it with Photoshop and other digital tools to develop distinctive and emotionally immersive visual expressions.I focus on constructing worlds that exist only within myself while maintaining a strong awareness of copyright integrity and ethical AI usage.Currently, I am developing my own crea…

Results & Response

Reactions Across Social Media and the Community

Each PR video generated strong responses—especially on social media—helping spark broader interest in generative AI creativity.

Contribution to Brand and Contest Awareness

With three creators presenting distinct interpretations, the project communicates the JACC worldview from multiple angles and contributes to greater brand recognition.

The Value AI Creators Provides

A Flexible Production Setup with Multiple AI Creators

AI Creators assigns the best-fit AI creators for each project and builds a flexible production structure tailored to the brief.

The Potential of Generative AI Creativity in PR/Marketing Video

Generative AI creativity is a powerful way to communicate worldview and ideas in corporate PR and in events and contests. AI Creators delivers practical, execution-ready case studies that meet these needs.

Related Links & References

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